Facebook Business Page – Default or Customized?

Do you have a customized business page on Facebook, or is your business being represented on Facebook by their default page, with details pulled from Wikipedia?  This is important if you want your business portrayed accurately!

If you’re unsure as to how to get to your business page, go to your Facebook profile and look in the About section.  If you’ve correctly linked your profile and page, you will see the first line under your profile picture lists your job title and the name of your business, and it will appear directly below your profile picture, as seen in the image to the left.  It appears as a link (blue and underlined), so you can click on it to get directly to the page that represents your business.

When you click on that link, you will be taken to a business page, and your first glance will tell you if you have work to do immediately!  If you see an almost-blank page, with a sterile-looking description of your business or, even worse, no business description at all, along with a faded image of a briefcase on the left side of the page, then you’re looking at the default business page that Facebook creates for you.  If you’ve only identified your role in business as self-employed, this is how it will look:

Sadly, I know a number of people whose businesses are depicted this way on Facebook, and it’s not at all effective in developing a web presence.  Do yourself a favour and take the time to create a proper business page.  Facebook will even walk you through the basic steps here: https://www.facebook.com/pages/create.php.  Then, all you need is a logo, an image for your cover photo, and a description of your business, and you’ll start generating leads and building a client base, all for the minimal cost of your time.